The name, the work, the why.
Jameizi started as a typo. A friend meant to write something else entirely. What came out was Ja meizi – Finnish slang for “and me.” It stuck. It became a handle, then an identity, then eventually a business name.
The name had been following me since my teens. Online, people started shortening it – and somewhere in that process, Jame stuck. That felt more like me than anything official ever had. When it came time to put a name on the freelance work, it wasn’t really a decision. Jameizi was already there.
The Journey
At 16, I started volunteering at music festivals because I liked the energy of them: the organised chaos, the way a thousand moving parts somehow land in the right place. At some point I was promoted to Environmental & Recycling Manager, and somewhere in that process I fell completely in love with how it all worked from the inside.
In 2017, I was at Provinssi, a festival I’d been part of for years, standing there telling a colleague how much I loved this life and how I’d do it forever if I could. He told me it was called kulttuurituotanto. Cultural production. An actual degree. An actual career. I applied, and got in.
What I didn’t expect was that the moment would repeat itself.
The Provinssi lineage
- A colleague heard me say I'd love to do this for a living. He told me the career existed, and what it was called.
- I got in. A few years later, a volunteer on my team said almost exactly what I'd said. I found myself being the one to say: there's a name for this, you know.
- That volunteer joined the field. Then it happened again - another volunteer, another version of the same moment.
- By the time we were all at Provinssi together - the colleague who first told me, and the three of us he'd set in motion - we were four generations of cultural producers who'd all found the career the same way, at the same festival, in the same team.
I still think about that.
Alongside the festivals, I found my way into esports — managing teams across multiple games, coordinating tournaments, keeping competitive players focused and prepared. That chapter is also where talent management quietly began. I just didn’t have a word for it yet.
I was doing the same work for streamers, for musician friends, for anyone in a creative space who needed someone practical in their corner — moderating communities, shaping narratives, handling the things that get in the way of the actual work. I didn’t realise it had a name until I was already doing it professionally.
What Drives Me
I’ve noticed that my energy is contagious. On the days I’m fully in it, the team is too. That’s not something I take lightly. It means showing up matters – and it means how I show up matters.
Professionally, I’d rather be the reason it worked than the one taking the bow.
I enjoy being part of things without needing to be the main focus. It’s a good balance – being someone who brings energy into a room, while also being someone who can disappear into the work when the work needs it.
I came to the Netherlands because I fell in love with the country. The freelance practice came after. The work is still figuring itself out – and I’m good with that.